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Towards a value chain for mobile value services for charities

Heintzeler, Claus O., Legler, Caroline, Seyed, Mohammad Adeli, Huerta, Javier and Elaluf-Calderwood, Silvia (2013) Towards a value chain for mobile value services for charities. In: 46th Hawaii International Conference on System Sciences, 2013-01-07 - 2013-01-10, Honolulu HI, United States, USA. (Submitted)

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This paper presents a case study on the use of mobile digital services through smart phones to enhance known value chains by increasing the lateral margin value of services in the charity industry. Based on empirical data gathered from research, surveys and interviews, detailed recommendations and considerations for the design of mobile digital services are discussed: location services, in particular, are identified as relevant both to increase user-friendly navigation and to offer relevant services or information to users. Moreover, ensuring adequate privacy and security settings is seen as crucial to adding value in established service value chains. Using the findings and the concept of the charity value chain, the paper identifies four main design cues which were considered in the implementation of the Loc Aid application: awareness and information, trust, transparency, and convenience. The paper discusses each in more detail, and provides examples and arguments for considering these when implementing mobile applications.

Item Type: Conference or Workshop Item (Paper)
Official URL:
Additional Information: © 2013 The Authors
Divisions: Management
Subjects: H Social Sciences > HD Industries. Land use. Labor
Date Deposited: 05 Nov 2012 16:20
Last Modified: 16 May 2024 11:08

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