Packman, Carl
(2012)
Book review: The internet is no longer a free, independent
space, but has become so commercially driven
and personalised that it is starting to control
our lives.
LSE Review of Books
(23 Aug 2012)
Blog Entry.
Abstract
In 2009, Google began customizing its search results for each user. Instead of giving searchers the
most broadly popular result, Google now tries to predict what they are most likely to click on. Eli
Pariser investigates the new hidden Web, and uncovers how this growing trend threatens to control
how we consume and share information as a society-and reveals what we can do about it. Carl
Packman considers the consequences of sharing information, photos, as well as “Likes” and
dislikes.
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