Cookies?
Library Header Image
LSE Research Online LSE Library Services

Book review: military masculinity in the media: moving on from Rambo

Delap, Lucy (2012) Book review: military masculinity in the media: moving on from Rambo. LSE Review of Books (30 Aug 2012) Blog Entry.

[img]
Preview
PDF
Download (97Kb) | Preview

Abstract

Enlisting Masculinity explores how the U.S. military branches have deployed ideas about masculinity to sell military service to potential recruits. Based on an analysis of more than 300 print advertisements published between the early 1970s and 2007, as well as television commercials, recruiting websites, and media coverage of recruiting, the book argues that masculinity is still a foundation of appeals today. Lucy Delap finds out more on how the talks of a crisis in masculinity may be just rhetorical. Enlisting Masculinity: The Construction of Gender in U.S. Military Recruiting Advertising During the All-Volunteer Force. Melissa T. Brown. Oxford University Press. March 2012.

Item Type: Website (Blog Entry)
Official URL: http://blogs.lse.ac.uk/lsereviewofbooks/
Additional Information: © 2012 The Author
Library of Congress subject classification: U Military Science > U Military Science (General)
Sets: Collections > LSE Review of Books
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 30 Oct 2012 16:48
URL: http://eprints.lse.ac.uk/47182/

Actions (login required)

Record administration - authorised staff only Record administration - authorised staff only

Downloads

Downloads per month over past year

View more statistics