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The campaign value of incumbency: a new solution to the puzzle of less effective incumbent spending

Benoit, Kenneth and Marsh, Michael (2008) The campaign value of incumbency: a new solution to the puzzle of less effective incumbent spending. American Journal of Political Science, 52 (4). pp. 874-890. ISSN 0092-5853

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Identification Number: 10.1111/j.1540-5907.2008.00348.x

Abstract

A puzzle in research on campaign spending is that while expenditure is positively related to votes won, this effect is far more strongly, or even exclusively, enjoyed by challengers rather than by incumbents. We unearth a new explanation for the puzzle, focusing on the hidden, yet variable, campaign value of office perquisites which incumbents deploy in their campaigns to win votes. When these variable office benefits are unobserved, then the effect is to make observed incumbent spending less effective than spending by challengers. Using data from the 2002 Irish general election, where incumbency was assigned a variable campaign value and included in declared campaign spending, we are able to demonstrate this hidden incumbency effect and estimate its relationship to electoral success, in terms of overall votes, share of votes, and probability of winning a seat. Contrary to previous research showing ineffective incumbent spending, we find that when the campaign value of office is also measured, public office value “spending” is not only very effective in winning votes, but also seems to be more effective than regular incumbent spending.

Item Type: Article
Official URL: http://onlinelibrary.wiley.com/journal/10.1111/%28...
Additional Information: © 2008 Midwest Political Science Association
Divisions: Government
Subjects: J Political Science > JC Political theory
Sets: Departments > Government
Date Deposited: 03 Oct 2012 09:24
Last Modified: 20 May 2020 01:58
URI: http://eprints.lse.ac.uk/id/eprint/46504

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