Alemanno, Alberto
(2012)
The EU needs to embrace behavioural insights in the design of its policies.
LSE European Politics and Policy (EUROPP) Blog
(26 Jun 2012)
Blog Entry.
Abstract
In recent years, the United States and the United Kingdom have been developing policies that
‘nudge’ citizens into making decisions that are better for their own health and welfare.
However, the European Commission is yet to systematically embrace behavioural insights in
the design of its policies. Alberto Alemanno argues that it is now time for policy-makers
around the world to take account of this new approach to policy-making which is both costefficient
and preserves the individual’s right to choose.
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