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Reproducing knowledge: inaccurate replication and failure in franchise organizations

Winter, Sidney G., Szulanski, Gabriel, Ringov, Dimo and Jensen, Robert J. (2012) Reproducing knowledge: inaccurate replication and failure in franchise organizations. Organization Science, 23 (3). pp. 672-685. ISSN 1047-7039

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Abstract

The recognition that better use of existing knowledge can enhance performance has spawned substantial interest in the replication of productive knowledge within organizations. An enduring belief is that when expanding by replication, organizations can and should strive to adapt to fit the salient characteristics of new environments. Yet some have argued that the exploitation of an established template for doing business by replication can be more successful when the template is copied precisely. Using unique longitudinal data, we report a large-sample empirical investigation of the survival consequences of accurate replication versus local adaptation by examining the effect that deviation from the template has on the survival chances of franchise units within a large franchise organization.

Item Type: Article
Official URL: http://orgsci.journal.informs.org/
Additional Information: © 2012 Institute for Operations Research and the Management Sciences
Library of Congress subject classification: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
Journal of Economic Literature Classification System: D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D83 - Search; Learning; Information and Knowledge; Communication; Belief
L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior
Sets: Departments > Management
Collections > Economists Online
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 28 Jun 2012 08:20
URL: http://eprints.lse.ac.uk/44515/

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