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Reproducing knowledge: inaccurate replication and failure in franchise organizations

Winter, Sidney G., Szulanski, Gabriel, Ringov, Dimo and Jensen, Robert J. (2012) Reproducing knowledge: inaccurate replication and failure in franchise organizations. Organization Science, 23 (3). pp. 672-685. ISSN 1047-7039

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Identification Number: 10.1287/orsc.1110.0663

Abstract

The recognition that better use of existing knowledge can enhance performance has spawned substantial interest in the replication of productive knowledge within organizations. An enduring belief is that when expanding by replication, organizations can and should strive to adapt to fit the salient characteristics of new environments. Yet some have argued that the exploitation of an established template for doing business by replication can be more successful when the template is copied precisely. Using unique longitudinal data, we report a large-sample empirical investigation of the survival consequences of accurate replication versus local adaptation by examining the effect that deviation from the template has on the survival chances of franchise units within a large franchise organization.

Item Type: Article
Official URL: http://orgsci.journal.informs.org/
Additional Information: © 2012 Institute for Operations Research and the Management Sciences
Divisions: Management
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
JEL classification: D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D83 - Search; Learning; Information and Knowledge; Communication; Belief
L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior
Date Deposited: 28 Jun 2012 08:20
Last Modified: 18 Sep 2024 05:48
URI: http://eprints.lse.ac.uk/id/eprint/44515

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