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Reconfiguring interaction through the e-marketplace: a transaction cost theory based approach

Rossignoli, Cecilia, Mola, Lapo and Cordella, Antonio (2009) Reconfiguring interaction through the e-marketplace: a transaction cost theory based approach. In: Dwivedi, Yogesh K., Lal, Banita, Williams, Michael D., Schneberger, Scott L. and Wade, Michael, (eds.) Handbook of Research on Contemporary Theoretical Models in Information Systems. IGI Global, pp. 311-324. ISBN 9781605666594

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Abstract

The aim of this chapter is to analyse electronic marketplaces from an organisational point of view. These marketplaces are considered as a particular form of electronic network and are analysed from the perspective of transaction cost theory. This chapter considers the three classical effects identified by Malone et al. (communication effect, electronic integration effect, electronic mediation effect), and also evaluates a fourth effect on the grounds of empirical evidence; this effect is defined by Wigand as “the strategic electronic network effect.” Adopting the case study approach, the chapter describes how ICT affects marketplace organisation, and reshapes relationships among the actors involved in this particular type of electronic network.

Item Type: Book Section
Official URL: http://www.igi-global.com/book/handbook-research-c...
Additional Information: © 2009 IGI Global
Library of Congress subject classification: H Social Sciences > HF Commerce
Sets: Research centres and groups > Information Systems and Innovation Group
Departments > Management
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 15 May 2012 12:50
URL: http://eprints.lse.ac.uk/43673/

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