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The hedonic placebo effect of traditional medicines

Sato, Azusa and Costa-i-Font, Joan ORCID: 0000-0001-7174-7919 (2012) The hedonic placebo effect of traditional medicines. LSE Health working papers (28). LSE Health, London, UK.

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To date, the scientific evidence on traditional medicines is scant and under-developed, yet, paradoxically individuals continue to use it and claim high satisfaction levels. What can explain this effect? Using self-collected data from Ghana we argue that variations in satisfaction across individuals can be attributed to the hedonic placebo effect gained from using traditional medicines, in which processes involved with its consumption are as important, if not more important, than measures of self-reported health outcome. Findings suggest that individuals’ health seeking behaviour should be evaluated using procedural, as well as outcome, utility.

Item Type: Monograph (Working Paper)
Official URL:
Additional Information: © 2012 The Authors
Divisions: Social Policy
LSE Health
Subjects: R Medicine > RA Public aspects of medicine
Date Deposited: 15 May 2012 09:02
Last Modified: 03 Jan 2021 00:32

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