Building knowledge about the consumer: the emergence of market research in the motion picture industry

Bakker, Gerben ORCID: 0000-0001-6109-0693 (2003) Building knowledge about the consumer: the emergence of market research in the motion picture industry. Business History, 45 (1). pp. 101-127. ISSN 0007-6791

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Item Type:	Article
Official URL:	http://www.informaworld.com/smpp/title~db=all~cont...
Divisions:	Economic History
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HC Economic History and Conditions
Date Deposited:	14 Apr 2008 11:57
Last Modified:	01 Nov 2024 04:17
URI:	http://eprints.lse.ac.uk/id/eprint/4230

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