Livingstone, Sonia 
ORCID: 0000-0002-3248-9862
(1993)
The rise and fall of audience research : an old story with a new ending.
Journal of Communication, 43 (4).
pp. 5-12.
ISSN 1460-2466
Abstract
Discusses theoretical and methodological opposition that dominate mass communications research. Critical versus administrative research; Study of texts versus the study of audiences; Use of qualitative versus quantitative methods; Focus on the mass communication audience; Theories of literary reception from high culture; Study of the notion of context-dependent meaning.
| Item Type: |
Article
|
| Official URL: |
http://joc.oxfordjournals.org/ |
| Additional Information: |
This is a pre-copy-editing, author-produced PDF of an article accepted for publication in the Journal of communication following peer review. The definitive publisher-authenticated version [Livingstone, S. (1993). The rise and fall of audience research : an old story with a new ending. Journal of communication 43(4), 5-12 (Special issue, 'The future of the field')] is available online at: http://joc.oxfordjournals.org/. LSE has developed LSE Research Online so that users may access research output of the School. Copyright © and Moral Rights for the papers on this site are retained by the individual authors and/or other copyright owners. Users may download and/or print one copy of any article(s) in LSE Research Online to facilitate their private study or for non-commercial research. You may not engage in further distribution of the material or use it for any profit-making activities or any commercial gain. You may freely distribute the URL (http://eprints.lse.ac.uk) of the LSE Research Online website. |
| Divisions: |
LSE |
| Subjects: |
H Social Sciences > H Social Sciences (General) |
| Date Deposited: |
11 Oct 2005 |
| Last Modified: |
13 Nov 2024 13:00 |
| URI: |
http://eprints.lse.ac.uk/id/eprint/410 |
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