Darmon, Keren and Romo, Lara (2003) Putting out the Cerro Grande fire: a case study in government crisis communication. In: Public Relations Society of America Annual Conference, 26th October 2003, New Orleans, USA. (Unpublished)
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Abstract
In 2000, the U.S. National Park Service (NPS) initiated a prescribed burn, which went awry, prompting New Mexico's largest wildfire to date. This paper examines the NPS’s crisis response in an effort to determine its media response, how that response reflected ‘best practices’ in crisis management, and whether the organization’s response was appropriate for the type of crisis it faced. The case suggests the government can benefit from lessons learned in the private sector.
| Item Type: | Conference or Workshop Item (Paper) |
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| Official URL: | http://www.prsa.org/ |
| Additional Information: | © 2003 The authors |
| Library of Congress subject classification: | H Social Sciences > H Social Sciences (General) J Political Science > JF Political institutions (General) N Fine Arts > NE Print media P Language and Literature > PN Literature (General) > PN1990 Broadcasting |
| Sets: | Departments > Media and Communications |
| Rights: | http://www.lse.ac.uk/library/rights/LSERO.htm |
| URL: | http://eprints.lse.ac.uk/39872/ |
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