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Putting out the Cerro Grande fire: a case study in government crisis communication

Darmon, Keren and Romo, Lara (2003) Putting out the Cerro Grande fire: a case study in government crisis communication. In: Public Relations Society of America Annual Conference, 2003-10-26, New Orleans, United States, USA. (Submitted)

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In 2000, the U.S. National Park Service (NPS) initiated a prescribed burn, which went awry, prompting New Mexico's largest wildfire to date. This paper examines the NPS’s crisis response in an effort to determine its media response, how that response reflected ‘best practices’ in crisis management, and whether the organization’s response was appropriate for the type of crisis it faced. The case suggests the government can benefit from lessons learned in the private sector.

Item Type: Conference or Workshop Item (Paper)
Official URL:
Additional Information: © 2003 The authors
Divisions: Media and Communications
Subjects: H Social Sciences > H Social Sciences (General)
J Political Science > JF Political institutions (General)
N Fine Arts > NE Print media
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 02 Dec 2011 12:23
Last Modified: 16 May 2024 10:58

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