Cookies?
Library Header Image
LSE Research Online LSE Library Services

Krafting the obesity message: a case study in framing and issues management

Darmon, Keren, Fitzpatrick, Kathy and Bronstein, Carolyn (2008) Krafting the obesity message: a case study in framing and issues management. Public Relations Review, 34 (4). pp. 373-379. ISSN 0363-8111

Full text not available from this repository.

Abstract

This study examined the application of framing theory in issues management. Using case study methodology, the researchers analyzed message frames used by Kraft Foods in its public response to the obesity crisis, how the Kraft frames were reported by the media and whether Kraft's approach might help define effective framing and issues management practices in public relations. The study suggested that framing was indeed useful in Kraft's attempt to manage the issue of obesity.

Item Type: Article
Official URL: http://www.journals.elsevier.com/public-relations-...
Additional Information: © 2008 Elsevier
Library of Congress subject classification: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Sets: Departments > Media and Communications
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 02 Dec 2011 12:16
URL: http://eprints.lse.ac.uk/39871/

Actions (login required)

Record administration - authorised staff only Record administration - authorised staff only