Cookies?
Library Header Image
LSE Research Online LSE Library Services

Krafting the obesity message: a case study in framing and issues management

Darmon, Keren and Fitzpatrick, Kathy and Bronstein, Carolyn (2008) Krafting the obesity message: a case study in framing and issues management. Public Relations Review, 34 (4). pp. 373-379. ISSN 0363-8111

Full text not available from this repository.
Identification Number: 10.1016/j.pubrev.2008.07.002

Abstract

This study examined the application of framing theory in issues management. Using case study methodology, the researchers analyzed message frames used by Kraft Foods in its public response to the obesity crisis, how the Kraft frames were reported by the media and whether Kraft's approach might help define effective framing and issues management practices in public relations. The study suggested that framing was indeed useful in Kraft's attempt to manage the issue of obesity.

Item Type: Article
Official URL: http://www.journals.elsevier.com/public-relations-...
Additional Information: © 2008 Elsevier
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Sets: Departments > Media and Communications
Date Deposited: 02 Dec 2011 12:16
Last Modified: 03 Apr 2012 11:37
URI: http://eprints.lse.ac.uk/id/eprint/39871

Actions (login required)

View Item View Item