Darmon, Keren, Fitzpatrick, Kathy and Bronstein, Carolyn (2008) Krafting the obesity message: a case study in framing and issues management. Public Relations Review, 34 (4). pp. 373-379. ISSN 0363-8111
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Identification Number: 10.1016/j.pubrev.2008.07.002
Abstract
This study examined the application of framing theory in issues management. Using case study methodology, the researchers analyzed message frames used by Kraft Foods in its public response to the obesity crisis, how the Kraft frames were reported by the media and whether Kraft's approach might help define effective framing and issues management practices in public relations. The study suggested that framing was indeed useful in Kraft's attempt to manage the issue of obesity.
| Item Type: | Article |
|---|---|
| Official URL: | http://www.journals.elsevier.com/public-relations-... |
| Additional Information: | © 2008 Elsevier |
| Divisions: | Media and Communications |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Date Deposited: | 02 Dec 2011 12:16 |
| Last Modified: | 13 Sep 2024 22:31 |
| URI: | http://eprints.lse.ac.uk/id/eprint/39871 |
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