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Modelling consumers' use of products

Romaniuk, H., Skinner, Chris J. and Cooper, P. J. (1999) Modelling consumers' use of products. Journal of the Royal Statistical Society: Series A (Statistics in Society), 162 (3). pp. 407-421. ISSN 0964-1998

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Abstract

Patterns of consumers' use of products are of interest to manufacturers. This paper is concerned with modelling diary data on the use of one product, shampoo, recorded to the nearest hour by over 500 men during 1 week. A binary response multilevel model is developed, building on similar models for consumer purchase data. The model allows for a dependence on the number of days since last use. The results of fitting various versions of this model are discussed. A problem is that the number of days since last use is missing for all times up to the first use. An approximate EM approach is considered to deal with this problem.

Item Type: Article
Official URL: http://www.blackwellpublishing.com/journal.asp?ref...
Additional Information: © 1999 Wiley-Blackwell
Library of Congress subject classification: H Social Sciences > HA Statistics
H Social Sciences > HC Economic History and Conditions
Journal of Economic Literature Classification System: D - Microeconomics > D1 - Household Behavior and Family Economics > D12 - Consumer Economics: Empirical Analysis
Sets: Departments > Statistics
Collections > Economists Online
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 28 Oct 2011 15:58
URL: http://eprints.lse.ac.uk/39128/

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