The evidence shows that nudge effects disappear when incentives are short term; ‘deposit contracts’ may provide the answer to changing people’s behaviour

Oliver, Adam ORCID: 0000-0003-3880-9350 (2011) The evidence shows that nudge effects disappear when incentives are short term; ‘deposit contracts’ may provide the answer to changing people’s behaviour. British Politics and Policy at LSE (22 Jul 2011). Website.

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Abstract

Effective policies that aim to nudge people to alter their behaviour to become more healthy have been increasingly under the spotlight. Taking the example of stopping smoking, Adam Oliver argues that conventional nudge initiatives are rarely successful in the long term. Instead, he argues, policy makers should take a closer look at ‘deposit contracts’, which would give people a real financial incentive to change their behaviour.

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/politicsandpolicy/
Additional Information:	© 2011 the author
Divisions:	Social Policy LSE Health
Subjects:	H Social Sciences > H Social Sciences (General) R Medicine > RA Public aspects of medicine
Date Deposited:	23 Aug 2011 12:34
Last Modified:	01 Dec 2024 04:24
URI:	http://eprints.lse.ac.uk/id/eprint/37983

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