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Media, communication and development: three approaches

Manyozo, Linje (2012) Media, communication and development: three approaches. Sage Publications, New Delhi, India. ISBN 9788132109051

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Media, Communication and Development: Three Approaches critically investigates the three approaches that have characterised most debates in the field of Media, Communications and Development since its emergence in the 1950s, namely, media development, media for development and stakeholder and community engagement. The book thus addresses the extant gap in scholarship in the field and includes a chapter on impact evaluation, which current scholarship has either ignored or footnoted. In addition, the book uses case studies from both the global south and the global north to attend to complex and multidisciplinary concerns with participation, power and empowerment. The author brings in postcolonial perspectives to demonstrate that the use of MCD approaches emerged in response to the growing problems of underdevelopment, and not necessarily to western development theories. Using simple language that is at the same time theoretically engaged, he opens up the field to scholars across a large number of disciplines.

Item Type: Book
Official URL:
Additional Information: © 2012 SAGE Publications
Divisions: Media and Communications
Subjects: H Social Sciences > H Social Sciences (General)
Sets: Departments > Media and Communications
Date Deposited: 04 Jul 2011 10:26
Last Modified: 03 Oct 2020 23:14

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