Cookies?
Library Header Image
LSE Research Online LSE Library Services

Voluntary disclosure of advertising expenditures

Simpson, Ana (2008) Voluntary disclosure of advertising expenditures. Journal of Accounting, Auditing and Finance, 23 (3). pp. 404-436. ISSN 0148-558X

Full text not available from this repository.

Abstract

In this paper I examine the incentives for voluntary disclosure of advertising expenditures for a sample of US firms for the period 1994-2003. I estimate proxies for the proprietary costs and valuation benefits of advertising with data from the mandatory disclosure period. My proxy for proprietary costs is an estimate of the spillover effects of advertising. It is measured by the association between a firm's advertising investments and its competitors' market values or future profitability. Valuation benefits are defined by an estimate of the relation between the firm's own advertising outlays and its market value or future operating income. I use these proxies to explain firms' discretionary disclosure decisions and I find that firms, which experienced high proprietary costs (valuation benefits) from advertising during the mandatory disclosure period, are less (more) likely to disclose their advertising expenses in the discretionary disclosure period.

Item Type: Article
Official URL: http://jaf.sagepub.com/
Additional Information: © 2008 Vincent C. Ross Institute of Accounting Research, The Leonard N. Stern Business School
Library of Congress subject classification: H Social Sciences > HF Commerce > HF5601 Accounting
Journal of Economic Literature Classification System: G - Financial Economics > G1 - General Financial Markets
M - Business Administration and Business Economics; Marketing; Accounting > M4 - Accounting and Auditing
Sets: Departments > Accounting
Collections > Economists Online
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 20 Jun 2011 08:33
URL: http://eprints.lse.ac.uk/36832/

Actions (login required)

Record administration - authorised staff only Record administration - authorised staff only