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Flood perception and mitigation: The role of severity, agency, and experience in the purchase of flood protection, and the communication of flood information

Soane, Emma, Schubert, Iljana, Challenor, Peter, Lunn, Rebecca, Narendran, Sunitha and Pollard, Simon (2010) Flood perception and mitigation: The role of severity, agency, and experience in the purchase of flood protection, and the communication of flood information. Environment and Planning A, 42 (12). pp. 3023-3038. ISSN 0308-518X

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Abstract

Protection of human life and property from flooding is a strategic priority in the UK. We examine how to encourage home owners to protect themselves and their residences. A model of factors that influence the decision to buy flood-protection devices is tested using survey data from 2109 home owners. The results show that the majority of respondents have not purchased domestic flood protection (N = 1732; 82.1%). Purchase of flood-protection devices was influenced by age; perceived seriousness; and beliefs about, and trust in, the role of regulators in managing flooding. In younger respondents the perceived seriousness of the dangers of flooding acted as precursors and barriers to action depending on individual sense of responsibility and agency. The second part of the study examines responsiveness to information. Information about flooding alone was insufficient to promote behavioural change, particularly among people who had not experienced a flood or who believed that they were not in a flood zone. Implications for understanding flood protection,managing agency issues, and flood-communication campaigns are discussed. © 2010 Pion Ltd and its Licensors.

Item Type: Article
Official URL: http://www.envplan.com/A.html
Additional Information: © 2010 Pion Ltd and its Licensors.
Library of Congress subject classification: G Geography. Anthropology. Recreation > GE Environmental Sciences
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
T Technology > TD Environmental technology. Sanitary engineering
Sets: Departments > Management
Research centres and groups > Grantham Research Institute on Climate Change and the Environment
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 20 Mar 2011 12:46
URL: http://eprints.lse.ac.uk/33391/

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