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Using financial incentives to achieve healthy behaviour

Marteau, Theresa M., Ashcroft, Richard E. and Oliver, Adam (2009) Using financial incentives to achieve healthy behaviour. British Medical Journal, 338 (apr09). b1415-b1415. ISSN 0959-8138

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Identification Number: 10.1136/bmj.b1415


Personal financial incentives are increasingly being used to motivate patients and general populations to change their behaviour, most often as part of schemes aimed at reducing rates of obesity, smoking, and other addictive behaviours (table⇓). Opinion on their use varies, with incentives being described both as “key to reducing smoking, alcohol and obesity rates” and as “a form of bribery” and “rewarding people for unhealthy behaviour.” We review evidence on the effectiveness of financial incentives in achieving health related behaviour change and examine the basis for moral and other concerns about their use.

Item Type: Article
Official URL:
Additional Information: © 2009 BMJ Publishing Group Ltd.
Divisions: Social Policy
LSE Health
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Date Deposited: 08 Feb 2011 16:54
Last Modified: 16 Jul 2024 05:27

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