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South Asian media cultures: audiences, representations, contexts

Banaji, Shakuntala, ed. (2010) South Asian media cultures: audiences, representations, contexts. Anthem South Asian Studies. Anthem Press, London, UK. ISBN 9781843318422

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Abstract

'South Asian Media Cultures' is a collection of essays that pulls together field-based audience and textual research in areas such as the politics of new media, contemporary television and film in India, Bangladesh, Pakistan, Sri Lanka, Nepal and their audiences. Through a careful analysis of the various media cultures and practices from across South Asia, this collection addresses pertinent issues such as how discourses on gender, nationalism, ethnicity and class are being expressed by mainstream media texts across South Asia, and how different groups within the public discern meanings from such discourses. With this collection, Banaji aims to reduce the reliance on commercial Hindi cinema ('Bollywood') for reference on the politics and history of South Asian Media. Instead, key current research and theoretical debate are presented in an accessible manner. They are organised around three clear themes: 'Audiences, meanings and social contexts', which focuses on the responses of particular social groups to specific media formats, ideas or genres; 'Media Discourse, Identity and Politics', which discusses the complex links between media representations and socio-political identities; and 'Alternative Producers: New Media, Politics and Civic Participation', which describes and assesses the various civic practices and possibilities opened up in South Asia by digital and mobile communications.

Item Type: Book
Official URL: http://www.anthempress.com/
Additional Information: © 2011 Shakuntala Banaji editorial matter and selection; individual chapters © individual contributors
Divisions: Media and Communications
Subjects: P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 12 Apr 2010 10:47
Last Modified: 24 Mar 2025 15:51
URI: http://eprints.lse.ac.uk/id/eprint/27691

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