Sales and monetary policy

Guimaraes, Bernardo and Sheedy, Kevin D. ORCID: 0000-0002-0247-6323 (2008) Sales and monetary policy. CEP Discussion Papers (887). London School of Economics and Political Science. Centre for Economic Performance, London, UK.

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Abstract

A striking fact about prices is the prevalence of ``sales'': large temporary price cuts followed by a return exactly to the former price. This paper builds a macroeconomic model with a rationale for sales based on firms facing consumers with different price sensitivities. Even if firms can vary sales without cost, monetary policy has large real effects owing to sales being strategic substitutes: a firm's incentive to have a sale is decreasing in the number of other firms having sales. Thus the flexibility of prices at the micro level due to sales does not translate into flexibility at the macro level.

Item Type:	Monograph (Discussion Paper)
Official URL:	http://cep.lse.ac.uk/_new/publications/series.asp?...
Additional Information:	© 2008 the authors
Divisions:	Centre for Economic Performance Economics
Subjects:	H Social Sciences > HB Economic Theory
JEL classification:	E - Macroeconomics and Monetary Economics > E3 - Prices, Business Fluctuations, and Cycles E - Macroeconomics and Monetary Economics > E5 - Monetary Policy, Central Banking, and the Supply of Money and Credit
Date Deposited:	13 Oct 2009 16:08
Last Modified:	13 Sep 2024 20:08
URI:	http://eprints.lse.ac.uk/id/eprint/25492

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