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Movie marketing strategy formation with system dynamics: towards a multidisciplinary adoption/diffusion theory of cinema-going

Lane, David C. and Husemann, Elke (2004) Movie marketing strategy formation with system dynamics: towards a multidisciplinary adoption/diffusion theory of cinema-going. In: Maier, F., (ed.) Komplexität und Dynamik Als Herausforderung Für Das Management. DUV, pp. 179-222. ISBN 3824482185

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Item Type: Book Section
Additional Information: © 2004 DUV
Library of Congress subject classification: Q Science > Q Science (General)
Sets: Research centres and groups > Managerial Economics and Strategy Group
Research centres and groups > Management Science Group
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 20 Aug 2008 13:49
URL: http://eprints.lse.ac.uk/20899/

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