Lane, David C. and Husemann, Elke (2004) Movie marketing strategy formation with system dynamics: towards a multidisciplinary adoption/diffusion theory of cinema-going. In: Maier, F., (ed.) Komplexität und Dynamik Als Herausforderung Für Das Management. DUV, pp. 179-222. ISBN 3824482185
Full text not available from this repository.| Item Type: | Book Section |
|---|---|
| Additional Information: | © 2004 DUV |
| Divisions: | LSE |
| Subjects: | Q Science > Q Science (General) |
| Date Deposited: | 20 Aug 2008 13:49 |
| Last Modified: | 13 Sep 2024 15:56 |
| URI: | http://eprints.lse.ac.uk/id/eprint/20899 |
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