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Co-opetition and prelaunch in standard-setting for developing technologies

Kretschmer, Tobias and Muehlfeld, Katrin (2006) Co-opetition and prelaunch in standard-setting for developing technologies. CEPDP, 742. Centre for Economic Performance, London School of Economics and Political Science, London, UK. ISBN 0753020394

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Identification Number: 742

Abstract

Firms faced with the decision of whether to standardize or not prior to introducing a new network technology face a tradeoff: Compatibility improves the technology’s chances of consumer acceptance, but it also means having to share the resulting profits with other sponsors of the standard. In this paper, we show that even prior to market introduction of a new technology, the timing of decisions is important and that firms have to weigh up the cooperative and competitive elements of pre-market choices. We also show that the option to precommit to a technology before it is fully developed (as has been the case with the Compact Disc) can be profitable for network technologies.

Item Type: Monograph (Discussion Paper)
Official URL: http://cep.lse.ac.uk
Additional Information: © 2006 the authors
Subjects: T Technology > T Technology (General)
JEL classification: L - Industrial Organization > L6 - Industry Studies: Manufacturing > L63 - Microelectronics; Computers; Communications Equipment
O - Economic Development, Technological Change, and Growth > O3 - Technological Change; Research and Development > O32 - Management of Technological Innovation and R&D
Sets: Research centres and groups > Managerial Economics and Strategy Group
Collections > Economists Online
Research centres and groups > Centre for Economic Performance (CEP)
Date Deposited: 23 Jul 2008 09:13
Last Modified: 06 Jun 2012 17:54
URI: http://eprints.lse.ac.uk/id/eprint/19843

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