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Towards accommodating gender differences in multimedia communication

Tong, Amelia and Klecun, Ela (2004) Towards accommodating gender differences in multimedia communication. IEEE Transactions on Professional Communication, 47 (2). pp. 118-129. ISSN 0361-1434

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Abstract

While there have been measurable improvements in the technical development of multimedia, research from a socio-technical viewpoint suggests that the benefits of multimedia technology, especially in fulfilling user requirements, do not always live up to initial promises. This paper aims to address one of the fundamental but often neglected areas in user requirements, i.e., gender-related issues. The paper identifies and discusses gender differences in multimedia communication and recommends how the differences can be addressed. It proposes a model for accommodating gender differences in multimedia communication.

Item Type: Article
Official URL: http://ieeexplore.ieee.org/xpl/RecentIssue.jsp?pun...
Additional Information: © 2004 IEEE
Library of Congress subject classification: H Social Sciences > HQ The family. Marriage. Woman
Sets: Research centres and groups > Information Systems and Innovation Group
Departments > Management
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 12 Sep 2008 16:04
URL: http://eprints.lse.ac.uk/16250/

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