Tong, Amelia and Klecun, Ela (2004) Towards accommodating gender differences in multimedia communication. IEEE transactions on professional communication, 47 (2). pp. 118-129. ISSN 0361-1434
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Abstract
While there have been measurable improvements in the technical development of multimedia, research from a socio-technical viewpoint suggests that the benefits of multimedia technology, especially in fulfilling user requirements, do not always live up to initial promises. This paper aims to address one of the fundamental but often neglected areas in user requirements, i.e., gender-related issues. The paper identifies and discusses gender differences in multimedia communication and recommends how the differences can be addressed. It proposes a model for accommodating gender differences in multimedia communication.
| Item Type: | Article |
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| Official URL: | http://ieeexplore.ieee.org/xpl/RecentIssue.jsp?pun... |
| Additional Information: | © 2004 IEEE |
| Uncontrolled Keywords: | gender differences , multimedia applications , multimedia communication |
| Library of Congress subject classification: | H Social Sciences > HQ The family. Marriage. Woman |
| Sets: | Research centres and groups > Information Systems and Innovation Group Departments > Management |
| Rights: | http://www.lse.ac.uk/library/rights/LSERO.htm |
| URL: | http://eprints.lse.ac.uk/16250/ |
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