Nano-targeting or mass appeal, what makes persuasive climate communications?

Sorace, Miriam, Robinson, Thomas ORCID: 0000-0001-7097-1599, Frese, Joris and Hix, Simon (2025) Nano-targeting or mass appeal, what makes persuasive climate communications? Impact of Social Sciences Blog (10 Nov 2025). Blog Entry.

Text (impactofsocialsciences_2025_11_10_nano-targeting-or-mass-appeal-what-makes-persuasive-climate) - Published Version Download (2MB)

• https://blogs.lse.ac.uk/impactofsocialsc...

Abstract

New tools are making it feasible to target individuals with tailored communications at scale. Miriam Sorace, Thomas Robinson, Simon Hix and Joris Frese, in exploring the persuasiveness of these nano-targeting tools, apply them to the field of climate communications and find that, while they may not be effective at building support for climate action, they can dissuade and polarise. They also find more conventional mass appeals comfortably beat nano-targeted messaging and can increase support for climate policies from sizable pluralities to clear majorities.

Item Type:	Online resource (Blog Entry)
Official URL:	https://blogs.lse.ac.uk/impactofsocialsciences/
Additional Information:	© 2025 The Author(s)
Divisions:	European Institute Methodology
Subjects:	H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform G Geography. Anthropology. Recreation > GE Environmental Sciences J Political Science > JF Political institutions (General) Q Science > QA Mathematics > QA76 Computer software
Date Deposited:	09 Jan 2026 14:15
Last Modified:	13 Jan 2026 10:00
URI:	http://eprints.lse.ac.uk/id/eprint/130547

Actions (login required)

View Item