Explaining promotional culture: an institutional logics approach

Edwards, Lee ORCID: 0000-0001-6542-1234 (2024) Explaining promotional culture: an institutional logics approach. In: Edwards, Lee, Bourne, Clea, Cabañes, Jason Vincent A. and Castro, Gisela, (eds.) The Sage Handbook of Promotional Culture and Society. Sage Publications Ltd., 45 - 48. ISBN 9781529602623

	Text (Edwards Promotional culture and promotional logic - final NO ENDNOTE) - Accepted Version Repository staff only until 31 December 2026. Download (234kB)
	Text (Edwards Figure 4.1) - Accepted Version Repository staff only until 31 December 2026. Download (107kB)

Abstract

In this chapter, I consider the question of what exactly we mean when we claim the existence of a promotional ‘culture’, where claim that promotion is ordinary, has recognised shapes, purposes and meanings that we absorb at an individual and collective level, and plays a role in the dynamics of power across society. I adopt an institutional logics perspective to understand how these characteristics have emerged is critical to legitimising any claim of a promotional culture. Using Friedland’s conceptualisation of institutional logics as both material and symbolic, I outline eight ‘goods’ that make up the substance of promotional logic, and four characteristics of promotion that emerge from their interaction. Together, I suggest that these goods and characteristics have facilitated the spread of promotion across society and help to explain what constitutes promotional culture in the contemporary moment.

Item Type:	Book Section
Official URL:	https://uk.sagepub.com/en-gb/eur/the-sage-handbook...
Divisions:	Media and Communications
Subjects:	H Social Sciences > HM Sociology H Social Sciences > H Social Sciences (General)
Date Deposited:	16 Apr 2025 16:39
Last Modified:	16 Apr 2025 16:51
URI:	http://eprints.lse.ac.uk/id/eprint/127957

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