Agenda for psychological and behavioural science of transformative behavioural change

Krpan, Dario ORCID: 0000-0002-3420-4672 (2024) Agenda for psychological and behavioural science of transformative behavioural change. Behavioural Public Policy. ISSN 2398-063X

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Abstract

Since the emergence of psychological and behavioural science, one of its foundational goals has been to explain human behaviour. Although the discipline has been highly successful in this endeavour, there is an elephant in the room. Psychological and behavioural science has neglected studying the most challenging aspect of human behaviour−transformative behavioural change. This change can be described as a fundamental and difficult-to-achieve shift in someone’s actions that involves a transformation of one’s way of living. Understanding transformative behavioural change is essential not only for psychological and behavioural science to accomplish its foundational goal but also to maintain its contemporary relevance. Indeed, it is imminent that both solving the world’s biggest issues (e.g., climate change) and living through major disruptions (e.g., technological revolution) will require people to transform their behaviour. In this perspective, I first review and discuss previous relevant research, and then propose a seven-step agenda for how psychological and behavioural science can become the science of transformative behavioural change.

Item Type:	Article
Additional Information:	© 2024 The Author
Divisions:	Psychological and Behavioural Science
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Date Deposited:	02 Sep 2024 16:42
Last Modified:	18 Nov 2024 09:45
URI:	http://eprints.lse.ac.uk/id/eprint/125327

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