Behavioural science should start by assuming people are reasonable

Madsen, Jens Koed ORCID: 0000-0003-2405-8496, de-Wit, Lee, Ayton, Peter, Brick, Cameron, de-Moliere, Laura and Groom, Carla J. (2024) Behavioural science should start by assuming people are reasonable. Trends in Cognitive Sciences, 28 (7). 583 - 585. ISSN 1364-6613

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Abstract

Should policymaking assume humans are irrational? Using empirical, theoretical, and philosophical arguments, we suggest a more useful frame is that human behaviour is reasonable. Through identifying goals and systemic factors shaping behaviour, we suggest that assuming people are reasonable enables behavioural science to be more effective in shaping public policy.

Item Type:	Article
Additional Information:	© 2024 The Author(s)
Divisions:	Psychological and Behavioural Science Management
Subjects:	B Philosophy. Psychology. Religion > BF Psychology R Medicine > RC Internal medicine > RC0321 Neuroscience. Biological psychiatry. Neuropsychiatry
Date Deposited:	22 Apr 2024 09:00
Last Modified:	16 Jul 2024 20:42
URI:	http://eprints.lse.ac.uk/id/eprint/122702

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