Negative political identities and costly political action

Lawall, Katharina, Turnbull-Dugarte, Stuart J. and Foos, Florian ORCID: 0000-0003-4456-3799 (2024) Negative political identities and costly political action. Journal of Politics. ISSN 0022-3816 (In Press)

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Abstract

Elite and mass level politics in many Western democracies is increasingly characterised by the expression of negative feelings towards political out-groups. While the existence of these feelings is well-documented, there is little evidence on the consequences of activating political identities during election campaigns. We test whether fundraising emails containing negative or positive political identity cues lead party supporters to donate money via a large pre-registered digital eld experiment conducted in collaboration with a British political party. We nd that emails containing negative as opposed to positive identity cues lead to a higher number and frequency of donations. We also nd that negative identity cues were only eective when paired with an issue identity rather than a traditional party identity cue, resulting in a 15% increase in the probability of donating over the untreated control. Our results provide novel experimental evidence on the behavioural eects of activating identities in real-world political campaigns.

Item Type:	Article
Official URL:	https://www.journals.uchicago.edu/doi/abs/10.1086/...
Additional Information:	© 2024 University of Chicago Press
Divisions:	School of Public Policy ?? SCPP ?? Government
Subjects:	J Political Science
Date Deposited:	25 Mar 2024 14:57
Last Modified:	25 Apr 2024 09:27
URI:	http://eprints.lse.ac.uk/id/eprint/122496

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