The obsession with ‘trust’ must end

Beckett, Charlie (2023) The obsession with ‘trust’ must end. Polis Blog (20 Dec 2023). Blog Entry.

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Abstract

My prediction (or rather hope) for 2024 is that journalists will realise that ‘trust’ is a useless metric of their work. Ok, I am kidding. I have no expectation that the news media will cease its pointless obsession with trust surveys. It’s not only a distraction but actually harmful. As Noble Prize winner Maria Ressa has pointed out, authoritarian politicians and corporate giants love to highlight how surveys of trust regularly put journalists at or near the bottom of the league.

Item Type:	Online resource (Blog Entry)
Official URL:	https://blogs.lse.ac.uk/polis/
Additional Information:	© 2023 The Author(s)
Divisions:	Media and Communications
Subjects:	P Language and Literature > PN Literature (General) > PN1990 Broadcasting H Social Sciences > HN Social history and conditions. Social problems. Social reform
Date Deposited:	09 Jan 2024 08:54
Last Modified:	11 Dec 2024 21:25
URI:	http://eprints.lse.ac.uk/id/eprint/121216

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