Cookies?
Library Header Image
LSE Research Online LSE Library Services

Persistence of voice pitch bias against policy differences

Cinar, Ceren (2023) Persistence of voice pitch bias against policy differences. Political Science Research and Methods. ISSN 2049-8470

[img] Text (Cinar_Kibris__Voice-bias-pitch-policy-differences--published) - Published Version
Available under License Creative Commons Attribution.

Download (398kB)

Identification Number: 10.1017/psrm.2023.51

Abstract

We use an online experiment to study the relative effect on voter behavior of a candidate's voice pitch and policy stance. We demonstrate a strong voice-pitch bias: between candidates who are identical in every other aspect, voters are more likely to choose the one with the lower voice-pitch, and more so in elections between men than women candidates. We then introduce a novel phenomenon: persistence of voice-pitch bias is the amount of policy difference needed to compensate for voice-pitch bias. While persistence is also gender-dependent, the effect is now reversed: voice-pitch bias is more persistent in elections between women than men candidates. As a possible mechanism, we show that voters perceive candidates with lower voice-pitch as more competent and trustworthy.

Item Type: Article
Official URL: https://www.cambridge.org/core/journals/political-...
Additional Information: © 2023 The Author
Divisions: Methodology
Government
Subjects: J Political Science
Date Deposited: 05 Oct 2023 16:30
Last Modified: 02 Jun 2024 18:12
URI: http://eprints.lse.ac.uk/id/eprint/120372

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics