Book review: The influencer industry: the quest for authenticity on social media

Carrigan, Mark and Stürmer, Milan (2023) Book review: The influencer industry: the quest for authenticity on social media. LSE Review of Books (07 Aug 2023). Blog Entry.

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Abstract

In The Influencer Industry: The Quest for Authenticity on Social Media, Emily Hund examines how digital creators seeking work after the 2008 financial crash spawned a multi-billion-dollar industry that has redefined culture, social media and advertising. Tracing the mass-marketisation of social influence, Hund unpicks the elusive concept of authenticity and offers an essential analysis of the “economics of influence,” write Mark Carrigan and Milan Stürmer.

Item Type:	Online resource (Blog Entry)
Official URL:	https://blogs.lse.ac.uk/lsereviewofbooks/
Additional Information:	© 2023 The Author(s)
Divisions:	Public Policy Group
Subjects:	P Language and Literature > PN Literature (General) H Social Sciences > H Social Sciences (General)
Date Deposited:	04 Sep 2023 13:24
Last Modified:	15 Sep 2023 11:43
URI:	http://eprints.lse.ac.uk/id/eprint/120125

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