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Thinking through norms can make them more effective. Experimental evidence on reflective climate policies in the UK

Banerjee, Sanchayan ORCID: 0000-0002-0176-0429 and Picard, Julien (2023) Thinking through norms can make them more effective. Experimental evidence on reflective climate policies in the UK. Journal of Behavioral and Experimental Economics, 106. ISSN 2214-8043

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Identification Number: 10.1016/j.socec.2023.102024

Abstract

Adopting low-carbon diets is important to meet our climate goals. Prior experimental evidence suggests green nudges help people adopt such diets, more so when encouraged to think through them. In this paper, we re-evaluate this role of reflection in a “social norm” nudge to promote intentions for climate-friendly diets in the United Kingdom. Using 5,555 English respondents, we find that the social norm nudge increases meal order intentions for low-carbon diets versus the control condition. Asking people to reveal their personal dietary norms after exposing them to these social norms (“lower-order nudge+”) does not produce any measurable change compared to the nudge. However, when people are subsequently encouraged to think and pledge to climate-friendly diets (“higher-order nudge+”), the effectiveness of the social norm nudge increases by 90% or more.

Item Type: Article
Additional Information: © 2023 The Author(s)
Divisions: Geography & Environment
Subjects: H Social Sciences > HB Economic Theory
B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences
Date Deposited: 23 Aug 2023 14:30
Last Modified: 22 Apr 2024 21:33
URI: http://eprints.lse.ac.uk/id/eprint/120057

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