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‘Neither work nor leisure’: motivations of microworkers in the United Kingdom on three digital platforms

Muldoon, James and Apostolidis, Paul (2023) ‘Neither work nor leisure’: motivations of microworkers in the United Kingdom on three digital platforms. New Media and Society. ISSN 1461-4448

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Identification Number: 10.1177/14614448231183942


This article examines the experience of microworkers living in the United Kingdom. Based on a survey of 1189 microworkers and 17 in-depth interviews, the article explores the experiences of UK-based microworkers on three digital platforms: Prolific, Clickworker and Amazon Mechanical Turk. The article draws on the theoretical framework of self-determination theory to analyse workers’ motivations for performing microwork. It reveals that workers’ relatively high satisfaction with otherwise low-paying and low-status work was possible because workers conceptualised their activity as occupying an ambiguous space and time in their lives, blurring traditional distinctions between work and leisure. These findings contribute to our understanding of how microworkers experience their relationship to work in the United Kingdom.

Item Type: Article
Additional Information: © The Author(s) 2023.
Divisions: Government
Subjects: H Social Sciences
J Political Science
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HE Transportation and Communications
Date Deposited: 08 Aug 2023 11:24
Last Modified: 15 Apr 2024 19:21

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