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Towards trustworthy augmented reality in the metaverse era: probing manipulative designs in virtual-physical commercial platforms

De Haas, Esmee, Yiming, Huang, Bermejo, Carlos, Lin, Zijun, Hui, Pan and Lee, Lik Hang (2023) Towards trustworthy augmented reality in the metaverse era: probing manipulative designs in virtual-physical commercial platforms. In: Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023. Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023. IEEE, 779 - 780. ISBN 9798350348392

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Identification Number: 10.1109/VRW58643.2023.00232

Abstract

E-commerce has become an important activity where new advances in technology shape the shopper experience. At the same time, the metaverse is seen as the next milestone to revolutionize the e-commerce experience, where immersion, realism, and ubiquity are its main features. However, under such circumstances, manipulative designs to 'trick' users toward intended choices or outcomes can become more effective. This paper sheds light on the design space of manipulative techniques in e-commerce applications for the meta-verse, reinforcing our understanding of interface design guidelines and counteracting malicious practices.

Item Type: Book Section
Official URL: https://ieeexplore.ieee.org/xpl/conhome/10108528/p...
Additional Information: © 2023 IEEE.
Divisions: Economics
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
T Technology > TK Electrical engineering. Electronics Nuclear engineering
Date Deposited: 02 Jun 2023 09:36
Last Modified: 19 May 2024 05:18
URI: http://eprints.lse.ac.uk/id/eprint/119314

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