For the love of money and the planet: experimental evidence on co-benefits framing and food waste reduction intentions

Prelez, Juliana, Wang, Feiyang ORCID: 0000-0002-9467-0907 and Shreedhar, Ganga ORCID: 0000-0003-2517-2485 (2023) For the love of money and the planet: experimental evidence on co-benefits framing and food waste reduction intentions. Resources, Conservation and Recycling, 192. ISSN 0921-3449

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Abstract

This randomized control trial examines the effect of informational nudges highlighting the monetary or environmental benefits, or co-benefits, of food-saving behaviors on intentions to reduce food waste within the framework of the Extended Theory of Planned Behavior (ETPB). A representative sample of Spanish participants (N = 1008) were exposed to control, monetary, environmental, or co-benefits conditions and asked to indicate their intentions to reduce household fruit and vegetable waste. Psychological, behavioral, and situational ETPB factors affecting food waste behavior were also measured. Only co-benefits framing was found to have a significant effect. Participants who were highly concerned about the environmental impact of wasting food were more strongly influenced by the co-benefits and monetary framings. Further, perceived behavioral control and food waste habits were positively associated with food-saving intentions. Thus, co-benefits framing in informational nudges can strengthen consumer intention to reduce fruit and vegetable waste, especially among consumers with higher levels of environmental concern.

Item Type:	Article
Official URL:	https://www.sciencedirect.com/journal/resources-co...
Additional Information:	© 2023 Elsevier.
Divisions:	Psychological and Behavioural Science
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences
Date Deposited:	31 Jan 2023 17:24
Last Modified:	24 Oct 2025 00:51
URI:	http://eprints.lse.ac.uk/id/eprint/118072

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