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Lessons on designing tech RCTs with SMEs

Riom, Capucine, Valero, Anna and Oliveira Cunha, Juliana (2022) Lessons on designing tech RCTs with SMEs. Innovation Growth Lab Blog (12 Jan 2022). Blog Entry.

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How can we help small and medium-sized businesses improve their productivity? New technologies based on artificial intelligence - such as chatbots and marketing automation - seem to offer clear benefits but are not yet widely adopted by SMEs. Alongside the Greater London Authority, Capital Enterprise and CognitionX, we designed a randomised trial to investigate how to encourage SMEs in London's retail and hospitality sectors to adopt the use of these technologies.

Item Type: Online resource (Blog Entry)
Official URL:
Additional Information: © 2022 The Authors
Divisions: Centre for Economic Performance
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
T Technology > T Technology (General)
Date Deposited: 15 Nov 2022 10:30
Last Modified: 16 May 2024 10:47

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