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Nice guys, virgins, and incels: gender in remixing and sharing memes at hackathons

Brooke, Sian J.M. ORCID: 0000-0001-7558-7924 (2022) Nice guys, virgins, and incels: gender in remixing and sharing memes at hackathons. In: CHI 2022 - Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems. Conference on Human Factors in Computing Systems - Proceedings. Association for Computing Machinery, 1 - 14. ISBN 9781450391573

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Identification Number: 10.1145/3491102.3517627


This paper investigates how the conceptions of gender in memes are central to socializing at hackathons. Drawing on a multi-sited ethnography of seven hackathons, I provide insight into how references to memes and informal technology culture shape interaction in local manifestations of this culture. The contribution of this paper is twofold. First, I show how vocabularies and artifacts of technology culture move between on and offline spaces. These findings have implications for HCI research that investigates questions of materiality in computer-mediated communication. Second, I show how even the mundane memes of technology culture can reveal the toxic masculinity and ideology of Incels. By tying these internet memes to a physical context, I unpack how humor can reveal and perpetuate the enduring masculine dominance of technology. I end with recommendations for increasing inclusivity at hackathons, based on how HCI is uniquely positioned to understand how Internet symbols and interactions manifest offline.

Item Type: Book Section
Official URL:
Additional Information: © 2022 ACM.
Divisions: Methodology
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
T Technology > T Technology (General)
H Social Sciences > HQ The family. Marriage. Woman
Date Deposited: 06 Jun 2022 14:21
Last Modified: 14 Jun 2024 18:12

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