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Relational platform entrepreneurs: live commerce and the 818 Jiazu

Lu, Isabel Fangyi and Wang, Lili (2022) Relational platform entrepreneurs: live commerce and the 818 Jiazu. Global Media and China, 7 (3). 283 - 302. ISSN 2059-4372

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Identification Number: 10.1177/20594364221097493


This paper explores the emerging platform entrepreneurship through an observational case study of one of the most prominent Kuaishou influencers, Xin Youzhi, and his 818 jiazu. Jiazus are influencer communities on Kuaishou, a Chinese livestreaming and e-commerce platform. Examining platform entrepreneurs through a relational lens, we illustrate the organisation and operation of the 818 jiazu and its interaction with the followers, the Kuaishou platform and the Chinese state. Identifying relations of mutuality, autonomy and domination, we find that 818 kiazu’s rise and fall manifest the relationality and contingency of entrepreneurial labours in the Chinese platform economy. We argue that Kuaishou jiazu can be understood as relational entrepreneurs who need new sociotechnical skills to navigate various relationships with the platform, users and state regulations. Our study contributes to understanding the organisation and practices of livestreamers by foregrounding the entrepreneurial agency of the influencer community.

Item Type: Article
Official URL:
Additional Information: © 2022 The Authors
Divisions: Media and Communications
Subjects: T Technology > T Technology (General)
J Political Science > JQ Political institutions Asia
H Social Sciences > HD Industries. Land use. Labor
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 19 May 2022 11:42
Last Modified: 24 May 2024 04:48

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