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(Un)Boxing day: kidfluencers reprise role as Santa’s Little Helpers

Rahali, Miriam (2021) (Un)Boxing day: kidfluencers reprise role as Santa’s Little Helpers. Parenting for a Digital Future (08 Dec 2021). Blog Entry.

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Christmas time is here, again. The festive lights, fir trees, and spectacular holiday window displays serve to remind us that we should be opening our hearts, minds (and wallets) to the magic of the season. For, Miriam Rahali discusses the new marketing tactic of child influencers ‘unboxing’ new toys on social media. Parents should be aware of the possible benefits and harms of influencer culture on young audiences.

Item Type: Online resource (Blog Entry)
Official URL:
Additional Information: © 2021 The Author
Divisions: LSE
Subjects: H Social Sciences > HQ The family. Marriage. Woman
H Social Sciences > HM Sociology
Date Deposited: 19 Jan 2022 13:27
Last Modified: 19 Jan 2022 13:27

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