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Does clarity make central banks more engaging? Lessons from ECB communications

Ferrara, Federico Maria and Angino, Siria (2022) Does clarity make central banks more engaging? Lessons from ECB communications. European Journal of Political Economy, 74. ISSN 0176-2680

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Identification Number: 10.1016/j.ejpoleco.2021.102146


Despite increasing communication efforts, it may be difficult for central banks to engage the public, as their language is often too difficult to understand for most citizens. Focusing on the case of the European Central Bank (ECB), we hypothesise that greater communication clarity is conducive to stronger engagement. We rely on readability metrics to measure the clarity of ECB communications. We show that communication clarity is a significant and robust predictor of the media engagement generated by the ECB with its speeches, press conferences and tweets. Our findings are validated by a placebo test and have significant policy implications for central bank communication.

Item Type: Article
Official URL:
Additional Information: © 2021 The Authors
Divisions: European Institute
Subjects: H Social Sciences > HG Finance
Date Deposited: 16 Dec 2021 11:33
Last Modified: 12 Jul 2024 19:39

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