Sabherwal, Anandita and Shreedhar, Ganga ORCID: 0000-0003-2517-2485
(2022)
Stories of intentional action mobilise support for climate policy and action intentions.
Scientific Reports.
ISSN 2045-2322
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Text (s41598-021-04392-4)
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Abstract
What makes a climate story effective? We examined if short fiction stories about everyday pro-environmental behaviours motivate climate policy support, and individual and collective climate action in a nationally representative experiment (N=903 UK adults). The story featuring protagonists driven by pro-environmental intentions increased participants’ support for pro-climate policies and intentions to take both individual and collective pro-environmental actions, more so than did stories featuring protagonists driven by intentions to gain social status, to protect their health, and a control story. Participants’ stronger feelings of identification with the protagonist partially explained these effects of the intentional environmentalist narrative. Results highlight that narrating intentional, rather than unintentional, pro-environmental action can enhance readers’ climate policy support and intentions to perform pro-environmental action.
Item Type: | Article |
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Official URL: | https://www.nature.com/srep/ |
Additional Information: | © 2021 The Authors |
Divisions: | Psychological and Behavioural Science |
Subjects: | B Philosophy. Psychology. Religion > BF Psychology P Language and Literature > PN Literature (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform G Geography. Anthropology. Recreation > GE Environmental Sciences |
Date Deposited: | 16 Dec 2021 09:09 |
Last Modified: | 11 Apr 2022 16:33 |
URI: | http://eprints.lse.ac.uk/id/eprint/112966 |
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