Library Header Image
LSE Research Online LSE Library Services

Facing it: assessing the immediate emotional impacts of calorie labelling using automatic facial coding

Laffan, Kate, Sunstein, Cass and Dolan, Paul (2021) Facing it: assessing the immediate emotional impacts of calorie labelling using automatic facial coding. Behavioural Public Policy. ISSN 2398-063X

[img] Text (Laffan_facing-it--published) - Published Version
Available under License Creative Commons Attribution.

Download (256kB)

Identification Number: 10.1017/bpp.2021.32


Although there has been a proliferation of research and policy work into how nudges shape people's behaviour, most studies stop far short of consumer welfare analysis. In the current work, we critically reflect on recent efforts to provide insights into the consumer welfare impact of nudges using willingness to pay and subjective well-being reports and explore an unobtrusive approach that can speak to the immediate emotional impacts of a nudge: automatic facial expression coding. In an exploratory lab study, we use facial expression coding to assess the short-run emotional impact of being presented with calorie information about a popcorn snack in the context of a stylised ‘Cinema experience’. The results of the study indicate that calorie information has heterogeneous impacts on people's likelihood of choosing the snack and on the emotions they experience during the moment of choice which varies based on their level of health-consciousness. The information does not, however, affect the emotions people go on to experience while viewing movie clips, suggesting that the emotional effects of the information are short-lived. We conclude by emphasising the potential of automatic facial expression coding to provide new insights into the immediate emotional impacts of nudges and calling for further research into this promising technique.

Item Type: Article
Official URL:
Additional Information: © 2021 The Authors
Divisions: Psychological and Behavioural Science
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HF Commerce
Date Deposited: 15 Oct 2021 14:45
Last Modified: 16 May 2024 03:29

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics