Somerville, Ian and Edwards, Lee ORCID: 0000-0001-6542-1234 (2021) Researching the complex, hybrid, and liminal nature of contemporary promotional cultures. Media and Communication, 9 (3). 97 - 100. ISSN 2183-2439
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Abstract
This thematic issue invited submissions that address the challenges of researching the complex, hybrid, and liminal nature of promotional cultures and the published articles include studies which reflect on the structures, technologies, agents, representations, effects, and ethics of promotion. They are united by a central question: What strategies do we use to explore and attempt to understand the assemblages of technologies, texts, networks, and actors in contemporary promotion? We hope the collection of perspectives gathered here help to address the challenges of researching the digital, excavating promotional ideologies, confronting professions, engaging audiences through academic work, and confronting the risks and realities of research that can equally promote change or speak into a vacuum.
Item Type: | Article |
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Official URL: | https://www.cogitatiopress.com/mediaandcommunicati... |
Additional Information: | © 2021 The Authors |
Divisions: | Media and Communications |
Subjects: | G Geography. Anthropology. Recreation > GN Anthropology H Social Sciences > HN Social history and conditions. Social problems. Social reform |
Date Deposited: | 05 Aug 2021 10:15 |
Last Modified: | 14 Sep 2024 08:43 |
URI: | http://eprints.lse.ac.uk/id/eprint/111546 |
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