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Alcopops: triumph or disaster?

Phillips, Celia (2000) Alcopops: triumph or disaster? In: Phillips, Coretta, Pruyn, Ad and Kestemont, Marie P, (eds.) Understanding Marketing: a European Casebook. John Wiley & Sons, Chichester, pp. 149-160. ISBN 9780471860938

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Item Type: Book Section
Official URL:
Additional Information: © 2000 John Wiley and Sons
Divisions: Social Policy
Subjects: D History General and Old World > D History (General) > D901 Europe (General)
H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
Date Deposited: 08 Oct 2008 13:29
Last Modified: 13 Nov 2021 00:02

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