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Alcopops: triumph or disaster?

Phillips, Celia (2000) Alcopops: triumph or disaster? In: Phillips, Coretta, Pruyn, Ad and Kestemont, Marie P, (eds.) Understanding Marketing: a European Casebook. John Wiley and Sons, Chichester, pp. 149-160. ISBN 9780471860938

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Item Type: Book Section
Official URL: http://www.waterstones.com/waterstonesweb/advanced...
Additional Information: © 2000 John Wiley and Sons
Library of Congress subject classification: D History General and Old World > D History (General) > D901 Europe (General)
H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
Sets: Departments > Social Policy
Research centres and groups > Mannheim Centre for Criminology
Departments > Statistics
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 08 Oct 2008 13:29
URL: http://eprints.lse.ac.uk/11042/

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