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Why mass email campaigns are failing to connect MPs, charities and the people they represent

Younis, Jinan (2018) Why mass email campaigns are failing to connect MPs, charities and the people they represent. Democratic Audit Blog (23 Apr 2018). Blog Entry.

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Abstract

Mass email campaigns and online petitions have become a ubiquitous part of modern political campaigning. However, writes Jinan Younis, there is an increasing disconnect between those who organise such campaigns and the people whose lives are affected by the issues they raise. Charities and other campaigning organisations need to rethink how they structure digital campaigns.

Item Type: Online resource (Blog Entry)
Official URL: https://www.democraticaudit.com/
Additional Information: © 2018 The Author(s)
Divisions: LSE
Subjects: J Political Science > JN Political institutions (Europe) > JN101 Great Britain
Date Deposited: 17 May 2021 12:24
Last Modified: 22 Oct 2021 23:20
URI: http://eprints.lse.ac.uk/id/eprint/109629

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