Cote, Christine 
ORCID: 0000-0002-9487-1290, Estrin, Saul ORCID: 0000-0002-3447-8593 and Nunner, Katherine
(2018)
Yildiz Holding: global expansion strategy.
Ivey Publishing, London, CA.
Abstract
In 2014, Yildiz Holding, a Turkish conglomerate, had just acquired the UK-based biscuit maker United Biscuits, the premium chocolate maker Godiva Chocolatier Inc., and the US-based company DeMet’s Candy Company. As Yildiz Holding moved forward in pursuit of its goal of dominating the global confectionery market for biscuits and snacks, senior management members were questioning whether the company's business model (which had brought it success for many years) would continue to be viable, and particularly, what the implications of its global expansion were for its diversified business model.
| Item Type: | Other |
|---|---|
| Official URL: | https://www.iveypublishing.ca/s/product/yildiz-hol... |
| Additional Information: | © 2018 Ivey Business School Foundation |
| Divisions: | Management |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HC Economic History and Conditions |
| Date Deposited: | 15 Jan 2021 12:30 |
| Last Modified: | 14 Sep 2024 10:30 |
| URI: | http://eprints.lse.ac.uk/id/eprint/108442 |
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