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Daimler: motoring at the speed of China

Cote, Christine ORCID: 0000-0002-9487-1290, Estrin, Saul ORCID: 0000-0002-3447-8593, Shapiro, Daniel and Nunner, Katherine (2020) Daimler: motoring at the speed of China. Ivey Publishing, London, CA.

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This case is set in 2018 in China and follows Daimler’s efforts to compete in the Chinese automotive market amidst fast paced changes which are underpinned by state driven efforts at fostering innovation. Testing its leverage as the world’s largest and most profitable auto market, China is aggressively pushing foreign and domestic auto manufacturers towards new and ambitious targets for electrification. At the same time, Daimler has to be responsive to the particular tastes of auto consumers in China, especially their preferences for on-line connectivity which are creating space for players like Tencent, Alibaba, and Baidu to become real competition, threatening traditional car companies’ ability to control the car interface.

Item Type: Other
Official URL:
Additional Information: © 2020 Ivey Business School Foundation
Divisions: Management
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HC Economic History and Conditions
T Technology
Date Deposited: 15 Jan 2021 12:24
Last Modified: 16 May 2024 09:30

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