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The child's right to protection against economic exploitation in the digital world

Van Der Hof, Simone, Lievens, E., Milkaite, I., Verdoodt, V., Hannema, T. and Liefaard, T. (2020) The child's right to protection against economic exploitation in the digital world. International Journal of Children's Rights, 28 (4). 833 - 859. ISSN 0927-5568

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Identification Number: 10.1163/15718182-28040003


Abstract Children face significant consumer risks when surfing online, related to, inter alia, embedded advertisements and privacy-invasive practices, as well as the exploitation of their incredulity and inexperience resulting in overspending or online fraudulent transactions. Behind the fun and playful activities available for children online lie complex revenue models, creating value for companies by feeding children's data into algorithms and self-learning models to profile them and offer personalised advertising or by nudging children to buy or try to win in-app items to advance in the games they play. In this article we argue that specific measures against these forms of economic exploitation of children in the digital world are urgently needed. We focus on three types of exploitative practices that may have a significant impact on the well-being and rights of children - profiling and automated decision-making, commercialisation of play, and digital child labour. For each type, we explain what the practice entails, situate the practice within the existing legislative and children's rights framework and identify concerns in relation to those rights. Keywords

Item Type: Article
Official URL:
Additional Information: © 2020 The Authors
Divisions: Law
Subjects: H Social Sciences > HQ The family. Marriage. Woman
H Social Sciences > HV Social pathology. Social and public welfare. Criminology
H Social Sciences > HM Sociology
Date Deposited: 07 Jan 2021 17:03
Last Modified: 16 May 2024 18:57

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